Esmée van Loon

As a specialist in business and commercial photography, I focus on clear, purposeful images that present brands professionally and distinctively. Based in Lelystad, I work with Dutch companies to produce corporate photography, business portraits and LinkedIn headshots where the visual identity is central. My background as a graphic designer and creative director gives me a keen eye for composition, colour and brand consistency — qualities that immediately elevate any corporate project. My approach is creative, strategic and practical. I begin every assignment by listening: what is the message, who is the target audience, and how will the images be used (website, social media, corporate communications)? From there I develop a visual plan that brings together photography, styling and creative direction. During the shoot I create a relaxed atmosphere so employees and leaders can be themselves — natural, professional portraits work best to build trust and recognition. Corporate photography to me is more than a headshot. It’s about capturing brand values in images: team dynamics, work processes, product and office environments, and authentic moments that tell a story. I deliver images that are ready to use on LinkedIn profiles, company websites and marketing campaigns, and that align with your organisation’s strategic appearance. Although corporate photography is my main speciality, I also pay close attention to business portraits and employee photography as part of the commercial offering. My experience in fashion and lifestyle helps me give business imagery a modern, refined aesthetic without losing its professional purpose. Collaborating with me means a compact, creative production: a clear briefing, pleasant on-set cooperation and image material that fits your brand strategy. Are you looking for a business photographer in Lelystad and the surrounding area who aligns image and brand? I’m happy to discuss your needs and provide tailored proposals.