By Annemarie Smit

By Annemarie Smit positions herself as a business photographer in Groningen with one clear goal: to create professional images that convey trust and personality. With a background in portrait photography and years of experience since 2016, I capture corporate portraits in which employees can truly be themselves. My speciality is corporate portraits and LinkedIn photos that make an impact both online and in the office. Why choose my business photography? I believe a corporate photo should do more than be technically correct — it should tell a story. I combine expertise in lighting and composition with my usual relaxed, people-focused approach. I talk with clients beforehand to understand the desired look and brand identity, then put staff at ease so natural, recognisable images emerge. The result are authentic headshots and portraits that stand out for their professionalism and personality. My approach is practical and client-focused: I offer styling advice (similar to what I provide for family shoots and maternity sessions) and can advise on background, colours and posture so the photos are ready for LinkedIn, websites or internal communications. I work both on location at your Groningen office and at calm outdoor locations — always with attention to light and atmosphere, and with an eye for timeless black-and-white portraits when that suits your company culture. During the session I respect schedules and business processes; I work efficiently but never hurriedly, so participants feel relaxed and the results remain natural. After the shoot I make a careful selection and retouching so you receive images that are ready for immediate use. Having worked with diverse groups (from families to seniors and animals), I know how to bring out different personalities — a valuable skill in corporate photography where diversity often matters. Are you looking for corporate portraits or a LinkedIn session in Groningen? I would be happy to discuss the options and explore how I can visually strengthen your corporate image. Let’s work together to create professional images that suit your organisation.