Joke Schut

Joke Schut positions herself as a corporate photographer based in Amsterdam with one clear mission: to create business images that genuinely tell a story. Her specialty is corporate photography and narrative business portraits — images that not only look professional but also convey warmth, character and context. Not stiff headshots, but portraits of people as they truly are: fresh, colourful and unembellished. Why do organisations choose Joke? Because she understands that strong corporate photography goes beyond a tidy backdrop and good lighting. Every photo must be functional — for your careers page, LinkedIn profiles, annual reports or a campaign set — and at the same time authentic. Joke works on location, observes the work environment and creates images where employees move naturally and show pride in their craft. She gives calm, concrete directions so that even those who dislike posing feel relaxed in front of the camera. Her approach is practical and people-centred: a short pre-shoot conversation to understand who the people are and what the brand wants to convey; an efficient shoot where atmosphere and variety are central; and careful selection and retouching so the images are ready to use. Whether it’s individual business portraits, group photos or a corporate reportage for campaigns and image libraries — Joke delivers visuals that perform across all channels. Joke has extensive experience with editorial and corporate assignments for magazines and organisations, which translates into strong compositions and narrative images that capture attention. She is used to adapting quickly on location and ensures the whole process runs pleasantly and efficiently, from briefing to delivery. In addition to client commissions, Joke also runs Schut's Storytell School workshops (in-company or open enrollment), teaching teams how image and text can strengthen each other — useful for communications departments that want to make their own visual story more impactful. In short: if you’re looking for a corporate photographer in Amsterdam who creates business portraits and reportages with character, clear storytelling and immediate usability for websites, LinkedIn and campaigns, Joke Schut is your specialist.